Case Study: Greenbelt

Fintech Consultants were asked to advise this charitable arts festival in a review of their existing ageing technology. Following a thorough assessment and strategic review, we partnered Greenbelt in redeveloping their systems to gain cost savings and additional revenue benefits through strategic ecommerce, process reengineering and training initiatives.

Online Strategy, Design and Implementation

The festival are now the proud owners of a online ticketing system which allows them to broaden their revenue base by selling both tickets and other merchandise. The system is fully web-enabled and integrated into online billing systems to support a variety of back-office publicity, marketing and ticketing functions.

Measurable Benefits

Greenbelt have achieved a number of quantitative successes following our internet strategy and using web-enabled applications developed specifically for the purpose:

• Over the past year, the festival has seen ticket sales increase by 20% - particularly amongst its target stakeholder groups.
• Over 35% of bookings are done online by festival goers, with a commensurate reduction in off-line administration costs. Additionally, the time taken for office staff to process a ticket booking has been halved from 8 minutes to 4 minutes.
• Marketing costs have been reduced by 9% as a result of better donor/customer data management and deduplication.
• All festival staff have successfully completed application training designed to assist them make best use of the application. Training has helped staff become more effective and efficient in their roles.

The project, undertaken as a fixed-price/tight timescale contract, has included all the management consultancy, strategy planning and tactical systems development, training and deployment required to make the initiative a resounding business success. The system has already provided significant cost savings with a return on investment of less than a year.